The product comes in a single executable which is the installion program. Double click the install program to start the installation process. The installation program will guide you through the installation process.

After the installation you will find a sub-menu under the start->programs option that will launch the product's gui.

Product's documentation
Full documentation on the product installation, and a user guide are found in the directory of [INSTALLDIR]/doc. This documentation will guide you through the configuration of the product and will instruct you on how to use the product's GUI.